HI, MY NAME IS DIANE PASCUAL AND I AM A SENIOR VISUAL DESIGNER
& UX DESIGNER
ACADEMY OF ART UNIVERSITY SAN FRANCISCO
SEPT 2009 – DEC 2013
MFA VISUAL DEVELOPMENT/2D ANIMATION
ART INSTITUTE OF CA SAN DIEGO
JAN 2005 – JUNE 2007
BACHELOR OF SCIENCE IN GRAPHIC DESIGN
GENERAL ASSEMBLY SAN FRANCISCO
FRONT END CODING 3 HOUR WORKSHOP
BAY AREA VIDEO COALITION, SAN FRANCISCO
2 DAY INTENSIVE CLASS ADOBE AFTER EFFECTS
ADOBE CC: PHOTOSHOP, ILLUSTRATOR, INDESIGN, PREMIERE PRO, AFTER EFFECTS
CREATIVE THINKER/ EMPATHY
RAPID PROTOTYPING/ VISUALIZING CREATIVE IDEAS INTO SKETCHES, HAND-RENDERING
STRATEGY & PROJECT MANAGEMENT
UX RESEARCH/ USER PERSONAS
UI DESIGN /BRANDING/ VISUAL IDENTITY
WORDPRESS SITE DEVELOPMENT
SKETCH APP, INVISION APP
MAY 2017 – CURRENT
WEATHERSCOPE APP. SAN FRANCISCO, CA
SENIOR VISUAL DESIGNER & UX DESIGNER (FREELANCE PROJECTS)
Brand manager, content writer and visual designer for WeatherScope app. Creating campaigns and targeting specific audiences to promote app. Social media strategy for campaigns, cross collaborations with other brands and partners. Designing graphics and UI for WeatherScope app, streamlining user flows for app screens, prototyping. Designed Weatherscope website, managing content, and managing email marketing.
SEPT 2017 – SEPT 2017
ACADEMY OF ART UNIVERSITY SAN FRANCISCO
ONLINE INSTRUCTOR, SCHOOL OF MEDIA AND COMMUNICATION TECHNOLOGIES
Part time instructor in the Media Communications Department teaching one class a semester, an undergrad course called “Multimedia Trends and Formats” and a graduate class online, “Social Media Branding and Promotion”. Teaching the fundamentals of a marketing campaign, branding their product or a business, understanding basic design principles for social media branding across all media platforms to create a cohesive branding and messaging, testing the market and learning about competitive analysis between brands and businesses. (Not teaching Fall 2017)
NOV 2016 – APRIL 2017
SALESFORCE. SAN FRANCISCO, CA
SENIOR VISUAL DESIGNER & ILLUSTRATOR (SHORT-TERM CONTRACT)
Designing illustrations and UI graphic elements for Trailhead internal learning modules online. Involved in designing merchandise for enablement and keeping with corporate brand style guides, illustrated characters and storyboards for different learning modules “trails”. Created animated GIFs for instructional content for internal Trailhead learning modules.
DEC 2014 – DEC 2016
FIRST FLIGHT COMMUNICATIONS. EL SEGUNDO, CA
SENIOR VISUAL DESIGNER & UX DESIGNER (FREELANCE)
Art-directing graphics, photography, and visual design solutions for small business clients, creating wireframes and website concept mock-ups. Creating user flows for employees, clients, and potential candidates. Designing banners, brochures, other marketing collateral for print and web.
OCT 2015 – JUNE 2016
TRINITY PROPERTY CONSULTANTS. IRVINE, CA
GRAPHIC DESIGNER (FREELANCE)
Visual Identity/ Branding and logo design for different apartment homes all across the United States.
JAN 2012 – OCT 2013
NASSIMI LLC. NEW YORK, NEW YORK
SENIOR VISUAL DESIGNER & UX DESIGNER
Designed art for marketing materials, created vector art for identity logos and icons. Coordination of email-marketing campaigns, managed social media integrations for company. Managed WordPress blog by writing blog posts, developing promotional content for products & company news. Project managed and designed web elements and graphics for two corporate websites. Served as a liaison between company and web development team from another company.
MAY 2008 – MARCH 2009
LIFE TECHNOLOGIES (NOW THERMO FISHER). SAN DIEGO, CA
WEB PRODUCER/UX DESIGNER & MARKETING CONSULTANT (CONTRACT)
Managed site pages in database; Creating landing pages, editing pages for U.S. and international sites. Prepared and created web banners for product promotions & advertising of bio-tech equipment through U.S. and international sites. Communicated with various business clients by helping them with their individual product marketing for specific and various product pages on main website. Helped design the rebrand of a new site and assisted art director with creating UI elements.
NOV 2007 – MARCH 2008
HURLEY ACCESSORIES. SAN DIEGO, CA.
Responsible for designing & illustration of vector art for back-packs, bags, luggage, and accessories for the Hurley line, and for other clients such as Reebok and RVCA. Created package designs for accessories, Managed design and photography for season catalog, cutting out images and touchups in Photoshop, researched marketing and product trends, created tech packs for use in overseas factories in production.
AUG 2006 – JAN 2007
SAN DIEGO TAX COLLECTOR & TREASURY OFFICE. SAN DIEGO, CA.
PART-TIME GRAPHIC DESIGNER
Part-time Graphic Designer while finishing up my Bachelor’s degree in Graphic Design. Designed graphics for flyers for seminars and workshops. Design and layout for marketing material, direct mailers, educational booklets, and also helped with design and layout for their 2006 Annual report in InDesign.