415-939-1263 DIANEPASCUAL@GMAIL.COM

HI, MY NAME IS DIANE PASCUAL AND I AM A SENIOR VISUAL DESIGNER

& UX DESIGNER

I am a creative problem solver, able to work in a fast paced, deadline driven environment. Great at producing and managing projects from start to finish, comfortable with managing and delegating teams. Great at creative strategy, multi-talented, can look at a project from a design perspective and business/marketing standpoint. Excellent communicator, people person, patient, great at organizing and gathering project details and staying on task. Experienced college instructor with experience teaching students and over ten years working as a designer with clients, small businesses and corporate brands.

EDUCATION

SKILLS

CONTACT ME

ACADEMY OF ART UNIVERSITY SAN FRANCISCO

SEPT 2009 – DEC 2013

MFA VISUAL DEVELOPMENT/2D ANIMATION

ART INSTITUTE OF CA SAN DIEGO

JAN 2005 – JUNE 2007

BACHELOR OF SCIENCE IN GRAPHIC DESIGN

GENERAL ASSEMBLY SAN FRANCISCO

APRIL 2017

FRONT END CODING 3 HOUR WORKSHOP

BAY AREA VIDEO COALITION, SAN FRANCISCO

FEBRUARY 2017

2 DAY INTENSIVE CLASS ADOBE AFTER EFFECTS

  • ADOBE CC: PHOTOSHOP, ILLUSTRATOR, INDESIGN, PREMIERE PRO, AFTER EFFECTS

  • CREATIVE THINKER/ EMPATHY

  • RAPID PROTOTYPING/ VISUALIZING CREATIVE IDEAS INTO SKETCHES, HAND-RENDERING

  • STRATEGY & PROJECT MANAGEMENT

  • UX RESEARCH/ USER PERSONAS

  • UI DESIGN /BRANDING/ VISUAL IDENTITY

  • PRODUCT DESIGN

  • FRONT-END DEVELOPMENT

  • WORDPRESS SITE DEVELOPMENT

  • SKETCH APP, INVISION APP 

  • ANIMATED GIFS

EMAIL: dianepascual@gmail.com

PHONE: 415-939-1263

17 MANZANITA AVE., DALY CITY, CA 94105

LINKEDIN

BEHANCE

DRIBBBLE

PERSONAL WEBSITE

EXPERIENCE

MAY 2017 – CURRENT

WEATHERSCOPE APP. SAN FRANCISCO, CA

SENIOR VISUAL DESIGNER & UX DESIGNER (FREELANCE PROJECTS)

Brand manager, content writer and visual designer for WeatherScope app. Creating campaigns and targeting specific audiences to promote app. Social media strategy for campaigns, cross collaborations with other brands and partners. Designing graphics and UI for WeatherScope app, streamlining user flows for app screens, prototyping. Designed Weatherscope website, managing content, and managing email marketing.

SEPT 2017 – SEPT 2017

ACADEMY OF ART UNIVERSITY SAN FRANCISCO

ONLINE INSTRUCTOR, SCHOOL OF MEDIA AND COMMUNICATION TECHNOLOGIES

Part time instructor in the Media Communications Department teaching one class a semester, an undergrad course called “Multimedia Trends and Formats” and a graduate class online, “Social Media Branding and Promotion”. Teaching the fundamentals of a marketing campaign, branding their product or a business, understanding basic design principles for social media branding across all media platforms to create a cohesive branding and messaging, testing the market and learning about competitive analysis between brands and businesses. (Not teaching Fall 2017)

NOV 2016 – APRIL 2017

SALESFORCE. SAN FRANCISCO, CA

SENIOR VISUAL DESIGNER & ILLUSTRATOR (SHORT-TERM CONTRACT)

Designing illustrations and UI graphic elements for Trailhead internal learning modules online. Involved in designing merchandise for enablement and keeping with corporate brand style guides, illustrated characters and storyboards for different learning modules “trails”. Created animated GIFs for instructional content for internal Trailhead learning modules.

DEC 2014 – DEC 2016

FIRST FLIGHT COMMUNICATIONS. EL SEGUNDO, CA

SENIOR VISUAL DESIGNER & UX DESIGNER (FREELANCE)

Art-directing graphics, photography, and visual design solutions for small business clients, creating wireframes and website concept mock-ups. Creating user flows for employees, clients, and potential candidates. Designing banners, brochures, other marketing collateral for print and web.

OCT 2015 – JUNE 2016

TRINITY PROPERTY CONSULTANTS. IRVINE, CA

GRAPHIC DESIGNER (FREELANCE)

Visual Identity/ Branding and logo design for different apartment homes all across the United States.

JAN 2012 – OCT 2013

NASSIMI LLC. NEW YORK, NEW YORK

SENIOR VISUAL DESIGNER & UX DESIGNER 

Designed art for marketing materials, created vector art for identity logos and icons.  Coordination of email-marketing campaigns, managed social media integrations for company. Managed WordPress blog by writing blog posts, developing promotional content for products & company news. Project managed and designed web elements and graphics for two corporate websites. Served as a liaison between company and web development team from another company.

MAY 2008 – MARCH 2009

LIFE TECHNOLOGIES (NOW THERMO FISHER). SAN DIEGO, CA

WEB PRODUCER/UX DESIGNER & MARKETING CONSULTANT (CONTRACT)

Managed site pages in database; Creating landing pages, editing pages for U.S. and international sites. Prepared and created web banners for product promotions & advertising of bio-tech equipment through U.S. and international sites. Communicated with various business clients by helping them with their individual product marketing for specific and various product pages on main website. Helped design the rebrand of a new site and assisted art director with creating UI elements.

NOV 2007 – MARCH 2008

HURLEY ACCESSORIES. SAN DIEGO, CA.

PRODUCT DESIGNER

Responsible for designing & illustration of vector art for back-packs, bags, luggage, and accessories for the Hurley line, and for other clients such as Reebok and RVCA. Created package designs for accessories, Managed design and photography for season catalog, cutting out images and touchups in Photoshop, researched marketing and product trends, created tech packs for use in overseas factories in production.

AUG 2006 – JAN 2007

SAN DIEGO TAX COLLECTOR & TREASURY OFFICE. SAN DIEGO, CA.

PART-TIME GRAPHIC DESIGNER

Part-time Graphic Designer while finishing up my Bachelor’s degree in Graphic Design. Designed graphics for flyers for seminars and workshops. Design and layout for marketing material, direct mailers, educational booklets, and also helped with design and layout for their 2006 Annual report in InDesign.